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Initial Waffle Shorts- Mist
Introducing the Initial Waffle Shorts in Mist, a relaxed short crafted from 175gsm waffle jersey cotton with a fade out wash for a softened, worn-in finish. The elasticated waistband with drawcords provides an adjustable fit, while the side split hem allows for natural movement....- $30.00
$100.00- $30.00
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Represent X 47 Initial Cap - Charcoal
Introducing the Represent x ’47 Initial Cap in Charcoal. A statement piece that fuses modern streetwear with vintage sportswear DNA. Built in collaboration with iconic headwear brand ’47, the cap features a structured crown, bold raised ‘R’ embroidery to the front, and Represent script...- $19.50
$65.00- $19.50
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Initial Boxy T-Shirt - Canary Yellow
Introducing the Initial Boxy T-Shirt in Canary Yellow, a boxy short sleeve crafted from 140gsm cotton jersey with a pigment spray wash for a vibrant, textured finish. The wider, squared silhouette with dropped shoulders delivers a contemporary shape built for effortless everyday styling. Featuring...- $25.50
$85.00- $25.50
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Initial Boxy Tank - Mist
Introducing the Initial Boxy Tank in Mist, a boxy sleeveless silhouette crafted from 140gsm cotton jersey with a fade out wash for a softened, worn-in finish. The wider, squared shape with dropped shoulders offers a relaxed, contemporary fit built for warm-weather layering and everyday...- $21.00
$70.00- $21.00
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Initial Boxy Hoodie - Mist
Introducing the Initial Boxy Hoodie in Mist, a boxy silhouette crafted from 390gsm cotton and finished with a fade out wash for a soft, naturally worn-in character. Cut wide and square through the body with dropped shoulders, the piece brings a contemporary shape to...- $42.00
$140.00- $42.00
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Initial Cap - Mist
Introducing the Initial Cap in Mist, a five panel unstructured trucker cap crafted from 100% cotton jersey with a coastal wash for a softened, lived-in feel. The relaxed, unstructured shape sits naturally on the head for an easy, laid-back fit. Finished with branded Initial...- $15.00
$50.00- $15.00
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Initial Cap - Midnight Navy
Introducing the Initial Cap in Midnight Navy, a five panel unstructured trucker cap crafted from 100% cotton jersey. The relaxed, unstructured shape sits naturally on the head for an easy, laid-back fit with a clean, solid colourway. Finished with branded Initial snapback closure for...- $15.00
$50.00- $15.00
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Initial Oversized Hoodie - Canary Yellow
Introducing the Initial Oversized Hoodie in Canary Yellow, an oversized silhouette crafted from 390gsm cotton and finished with a pigment spray wash for a naturally sun-bleached character. Designed with relaxed oversized proportions, the piece delivers everyday comfort with a premium weight and substantial hand...- $43.50
$145.00- $43.50
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Initial Oversized Hoodie - Midnight Navy
Introducing the Initial Oversized Hoodie in Midnight Navy, an oversized silhouette crafted from 390gsm cotton in a clean solid colourway. Designed with relaxed oversized proportions, the piece delivers everyday comfort with a premium weight and substantial hand feel. Featuring a double layer hood, kangaroo...- $42.00
$140.00- $42.00
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Initial Crossbody Bag - Jet Black
Introducing the Initial Crossbody Bag in Jet Black, a sling-shaped crossbody crafted from a cotton-nylon woven blend with a polyester lining for a lightweight, durable construction. The compact silhouette is designed for everyday essentials with clean, functional detailing throughout. Featuring a YKK double ended...- $36.00
$120.00- $36.00
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Initial Waffle Shorts - Jet Black
Introducing the Initial Waffle Shorts in Jet Black, a relaxed short crafted from 175gsm waffle jersey cotton for a textured, breathable feel. The elasticated waistband with drawcords provides an adjustable fit, while the side split hem allows for natural movement. Featuring side pockets with...- $30.00
$100.00- $30.00
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Initial Boxy Zip Through Hoodie - Canary Yellow
Introducing the Initial Boxy Zip Through Hoodie in Canary Yellow, a boxy silhouette crafted from 390gsm cotton and finished with a pigment spray wash for a naturally sun-bleached character. Cut wide and square through the body with dropped shoulders, the piece brings a contemporary...- $45.00
$150.00- $45.00
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Initial Waffle Shorts - Midnight Navy
Introducing the Initial Waffle Shorts in Midnight Navy, a relaxed short crafted from 175gsm waffle jersey cotton for a textured, breathable feel. The elasticated waistband with drawcords provides an adjustable fit, while the side split hem allows for natural movement. Featuring side pockets with...- $30.00
$100.00- $30.00
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Initial Short Sleeve Shirt - Jet Black
Introducing the Initial Short Sleeve Shirt in Jet Black, a relaxed woven shirt crafted from a cotton-nylon blend for a lightweight, structured drape. Designed with a standard collar and half moon detail, the piece balances casual ease with refined tailoring for warm-weather versatility. Featuring...- $48.00
$160.00- $48.00
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Initial Short Sleeve Shirt - Flat White
Introducing the Initial Short Sleeve Shirt in Flat White, a relaxed fit short sleeve shirt crafted from a cotton-nylon woven blend. The lightweight construction delivers a structured feel with a standard collar, half moon yoke and hidden button placket for a clean, refined finish....- $48.00
$160.00- $48.00
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247 On A Mission Long Sleeve T-Shirt - Jet Black
Introducing the 247 On A Mission Long Sleeve T-Shirt in Jet Black, a relaxed performance layer crafted from soft heavyweight cotton. Designed as part of the 247 training system, the silhouette offers a non-restrictive oversized fit, making it ideal for warm-ups, conditioning sessions or...- $33.00
$110.00- $33.00
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247 On A Mission T-Shirt - Jet Black
Introducing the 247 On A Mission T-Shirt in Jet Black, a relaxed training silhouette crafted from a soft, weighty cotton jersey. Designed for everyday wear within the 247 system, the t-shirt features subtle distressing at the collar for a worn-in finish, paired with the...- $30.00
$100.00- $30.00
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247 DNA Mesh T-Shirt - Graphene
Introducing the 247 DNA Mesh T-Shirt in Graphene, a performance t-shirt engineered with a compact mesh construction and a regular, close fit for a streamlined feel. Lightweight and breathable, it delivers effective moisture management and quick-drying performance across any training climate or duration. Finished...- $22.50
$75.00- $22.50
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Team 247 Oversized T-Shirt - Graphene
Introducing the 247 Team Oversized T-Shirt in Graphene, a performance t-shirt from the 247 DNA collection designed for training and everyday wear. The oversized silhouette delivers a relaxed, comfortable fit with natural breathability. Lightweight and quick-drying, it supports movement across every session. Finished with...- $27.00
$90.00- $27.00
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Team 247 Oversized Tank - Graphene
Introducing the 247 Team Oversized Tank in Graphene, a sleeveless silhouette built for unrestricted movement across training and everyday wear. The oversized fit allows for full range of motion and airflow, with a ribbed crew neck and finished armholes for a clean, comfortable shape....- $25.50
$85.00- $25.50
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